Information is no longer impersonal, one-way propaganda.
It is now a conversation!
and the best medium for this dialog is your mobile phone - the only communication device that is always with you!
The Cluetrain Manifesto is an in your face warning to all businesses as they seek to adapt to the spread of electronic markets. embrace the conversations enabled by electronic networks or become road kill.
John Hagel, III, Partner, McKinsey & Company
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News
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